Winning the war
Taking two and half years of international
research and face to face interviews with the world’s best, Martin’s latest
book (the final in a trilogy on the modern customer) is packed full with 350 pages of insights and expert opinion for any
business. From the first leg of his global book launch people are enthusing: Geoff Whyte, Nando’s CEO, Southern Africa
Always fascinating, always entertaining. Audiences always enjoy Martin’s sessions.
“Martin Butler is that rare breed – both an entertainer and educator.”
Jon Bird, Global MD The Labstore
Lighting fires
Martin exists to light fires in the minds of
his audiences at every level, everyone finding something to take back to their
organisations to help win the war for the modern customer:
"I
defy anyone to have seen Martin Butler and not change something about their
approach to business...”
Steve Bradbury, International VP, Stored Value Solutions USAToday and tomorrow
In these tumultuous times Martin’s unrelenting global research into customer best-practice leaves audiences inspired by his insight, case studies and anecdotes. Each engagement tailor-made to answer a client’s specific needs. Each engagement routed in the needs of today and strategies for tomorrow.
“From world-class leadership and innovation, to the seeming paradox of
warm emotion and cold data defining our future…”
 |
| Selfie: Only in Africa - At the Samsung Sub Saharan Africa Forum complete with motivational drummer |
Ever changing. Ever
more powerful
As book 3 concludes, ‘With a world turned upside down by technology, customer obsession is everything’…indeed Martin is obsessed with his global research into the best-of-the-best; forever sharing his findings with clients old and new. Looking to help guide them in the war for the ever changing, ever more powerful modern customer.
“Martin Butler knows the store (modern customers) from both-sides-of-the-till.
He knows how to communicate it in a way that delights, inspires, and is remembered…”
Jon Stine, Global Director Retail Sales, Intel Corporation
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Conference video clips:
Audience participation: https://www.youtube.com/watch?v=o4sdaPPaIFw
20 winning insights - 20 minutes: https://www.youtube.com/watch?v=NECe2Eqzctw
Recent content: Winning the war for the modern customer
·
Your most
important customer is on the payroll
·
If what
you sell isn’t unique, the way you do had better be
·
Tomorrow’s irony: cold clinical data is helping build warm
individual relationships
·
Emotion is wholly reframing success in an era of increasing
Ai
·
There’s never
a shortage of great people, just a shortage of great jobs
·
Customer
power comes from choice …the more choice, the more power
·
Innovation is
fundamentally about people, not newness
·
Suicide
is no solution to Amazon. Being yourself with awesome passion is the answer
·
Winners are
customer (not competitor) obsessed: they’re Purpose-led by servant leaders
·
Your
Customers love Conscious Capitalism, do you?
·
Winners give
a little of today for a lot of tomorrow
·
No longer
channels to market, just channels of influence
·
Winners
believe complaints are good for business
·
20
winning insights : 20 minutes : + Q&A
· Start with the customer and work
backwards – making their lives easier and better
Winning the war for the modern customer
How emotion is wholly reframing success today
Winning the war for the modern customer
Winners are shifting their emotional CofG to the customer contact point
Winning the war for the modern customer
If what you sell isn't unique, the way you do it had better be.
Winning the war for the modern customer
Customer power comes from choice - a winning strategy
Winning the war for the modern customer
Winning and then retaining the modern customer
Winning the war for the modern customer
Just how different is the modern customer?
Winning the war for the modern customer
Your most important customer is on the payroll
Winning the war for the modern customer
No shortage of great people, just a shortage of great jobs
Winning the war for the modern customer
Innovation is fundamentally about people not inventions
Winning the war for the modern customer
Success is never forgetting customers are human beings - data to insight
Winning the war for the modern customer
A winning strategy for tomorrow...and today!
Winning the war for the modern customer
20 winning insights : 20 minutes : + Q A session
Winning the war for the modern customer
Winners are customer obsessed not competitor obsessed
The art of being chosen
Understanding what business you're in, why you exist and how to create an emotional edge
The art of being chosen
It's not just about best practice, its about authenticity too!
The art of being chosen
The right sort of fun disguises hard work, promotes engagement and encourages creativity
The art of being chosen
The importance of creating a 'point of view' that resonates with your workforce as well as customers
The art of being chosen
- Learning from entrepreneurs
Distilling what what's good and what isn't about free thinking, free wheeling minds
The art of being chosen
- The power of people
Why your most important customers are on your payroll
The art of being chosen:
- What's the purpose of your purpose
Today it's not just how much money you make but how you make, what you make
The art of being chosen:
- Customer service is simply not good enough
Businesses must adopt a corporate mind-set of customer 'care' - embedding an emotional component
The art of being chosen:
-Secrets of success from the giants of retail
Examples and innovation of best practice retailing from every continent
The art of being chosen:
-Emotional precision
How to attract customers and influence profits
The art of being chosen:
-Retailing's broken business model
Why so many retailers are failing and so few are thriving around the world
The art of being chosen:
-Engagement. Getting everyone in the 'loop'
Developing a sense of being valued and involved - delivering 'discretionary effort'.
The art of being chosen:
-If it ain't broke, break it!
Interrogating the absolute need for businesses to constantly challenge everything they do to stay ahead.
The art of being chosen:
-The need for 'relentless relevance' in commerce
Why would anyone buy something from you that's not relevant to their lives
The art of being chosen:
- The importance of culture
You can't train the wrong person to do the right thing
The art of being chosen:
- The problem with profits
A profitable status quo is no place to hide - the role for change
The art of being chosen:
- Embracing today's most important business issue
Defining and delivering 'trust' in modern business
The art of being chosen:
-What modern business both large and small can learn from global retailing
Highly relevant examples of best practice retail innovation
The art of being chosen:
-The retail gene
Leadership skills from the best of the very best retail leaders
The art of being chosen:
- Gate-crashing the CEO 'love-in'
Clarifying 'emotional edge' and the HR function