Honest bank. Wake-up: smell the coffee!

At last a bank talking openly about honesty. Please take a couple of minutes to have a look at this infomercial/ad/social observation...or whatever it is! I saw it recently in a TV ad break in Perth, Western Australia whilst on a lecture tour - it's from one of the more progressive, more customer centric Australian banks: NAB. And I like what it's saying.

I particularly like the imperative it sets the bank's workforce...and I applaud its bravery. They've certainly gone out on a limb and risked possible ignominy by cosying-up to 'honesty'. Which is a good deal more than can be said for their peers in the lending/overdraft/mortgage departments of banks around the world, they're simply not 'doing' risk at any cost, no matter how honest you are!  

  

Interestingly, in a kinda Phd research-agenda-way, they have even taken the honesty issue to another level by being rude to customers and treating them with a total lack of respect to see if it impacts honesty....now honestly, where would they get an idea like that?

But seriously, I'm delighted to see a bank 'walking the talk' on honesty and I wish NAB well - though to be honest, I was a tad underwhelmed by the pay-off to this piece of communication.

...oh and just another thought. If a current account sat languishing with a generous credit, would any bank contact that customer and suggest they move their money across to a higher interest account. Because I always espouse that successful businesses give 'a little of today for a lot of tomorrow'. 

Honest answers and comments only please!