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Martin Butler

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a leap into the dark

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My wonderful literary agent has persuaded me of the benefits of blogging. So with more enthusiasm than ability I dip my 'writing' toe into the ethereal world of the bloggersphere.

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Individual drone deliveries ...naaaaaah, it wont get of the ground.

Ashish Thulkar illustrates drone balconies in Mail Online article A s an instrument-rated fixed wing and rotary private pilot I hope I'm wrong ...but I cant see how the world will embrace one-to-one drone deliveries ...even if your preferred pizza choice is stone cold and soggy! In fact I'd go as far to say I believe this is all one big PR stunt to position a host of brands at the bleedin' edge of technology. Lets look at the issues as I see them: 1) There's no money in one-on-one individual delivery - the last mile is so expensive. And along with environmental and packaging issues the pressure will mount to encourage click and collect. Most business models are being steered towards 'hub' operations who bundle various goods together to amortise costs. Endorsing the boom of click and collect I've heard talk that customers prefer to collect their goods at a nominated pick-up location, at a time to suit themselves....

It's not about us, it's all about them - World Retail Congress Dubai 2016

Brad Davis, John Gillam, Martin Butler The World Retail Congress stage in Dubai L aunching my third book on the modern customer - It's not about us, it's all about them - I was incredibly honoured to be joined on stage in Dubai by two award winning leaders featured prominently in the book. Brad Davis - marketing hall of famer and currently marketing supremo of the sector re-defining and phenomenally successful North American, Opus Bank. John Gillam - award winning leader of Bunnings, an organisation I believe to be one of the best run retail businesses on the planet. An Australasian 'home improvement' brand that has recently bought the ailing Homebase UK operation. Drawing from my conclusions I summarised how, "in a world turned upside down by technology, customer obsession is everything." Brad and John then answered a spectrum of questions each in their wonderfully insightful manner. I'm also delighted to report feedback on the book...

In UK supermarket price wars - has truth become the first casualty?

WOW ....I can hardly believe what I saw on TV last night. According to Panorama, an investigative programme from the BBC, all the UK's big 4 supermarkets are allegedly misleading their customers with pricing deals that don't add-up. From palpably incorrect signage promising 'Bigger packs - better value' to accusations of cynically raising prices to then reduce them in a blaze of publicity, supermarkets appear to be misleading their time-pressed customers during busy shopping expeditions - see this clip . Sophie Raworth one of the stars of BBC News TV and journalist on the Panorama programme admitted the maths were too difficult and on this clip said she needed a calculator .... conceding she couldn't do the necessary calculations when distracted by her 3 children out shopping. Mistakes or misleading - this is not what customers expect from their trusted retailers. Especially when these supermarkets talk about b...

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